My audience is primarily Gen Z and young millennial viewers, mostly between 18–30 years old, who engage heavily with lifestyle, relatable, and career-focused content.

I would make the content feel relatable, entertaining, and highly shareable while still being genuinely helpful. The biggest thing is creating strong hooks in the first few seconds like “This resume mistake is why you’re getting ghosted” or “I can tell exactly why recruiters skipped this in 5 seconds.” I’d lean into quick reactions, humor, before-and-after transformations, and real examples because people love seeing honest feedback and dramatic improvements.

The platform I currently have the most influence on is TikTok because short-form, relatable content performs really well with my audience there. I focus on creating content that feels authentic, engaging, and visually strong, which has helped me build consistent interaction and trust with viewers.