BUNKY feels like it's sitting at the intersection of wellness and culture. It's not just a product, but a vibe. If you’re building something that’s functional and fun, performance-driven and playful, then that’s exactly the kind of brand the world needs right now, and the kind I’m most excited to help shape. I am a good fit because I am a brand-chameleon: Whether you're aiming for Glossier-meets-Gatorade or Kin Euphorics with less mood lighting, I can flex the voice to match — while keeping it fresh, scroll-stopping, and actually fun to read.

Making healthy or functional products feel aspirational instead of preachy requires a shift from telling people what they should do to showing them who they could become. Sell the Feeling, Not the Science. People buy emotions and identity, not ingredients. Change “Contains 5g of inulin for optimal gut health.” into something inspirational like "Feel clearer. Think faster. Glow from the inside out."

GLossier and Rhode do very well at keeping cohesive, clean, aesthetically pleasing posts that appeal to the eye. Glossier is community-first with much of their content being UGC (user-generated content). They are very in tune with their audience's aesthetic and tone with relatable captions and inclusive messaging. What BUNKY can learn is to feature your users/customers and let them build your brand for you. It is key to curate content that feels aspirational but attainable/Nail down a consistent visual and emotional aesthetic.