In one of my projects, I analyzed user engagement data for a client’s website to identify why conversion rates were low. My analysis revealed that most users dropped off at the pricing page due to unclear plan descriptions—after redesigning that section based on my findings, the client saw a 25% increase in sign-ups within a month.

I prioritize data quality and accuracy by implementing validation checks, cleaning and standardizing data before analysis, and using automated scripts to detect inconsistencies or missing values. I also cross-verify data sources and document every transformation step to ensure transparency, reliability, and reproducibility of results.