From my perspective, an Italian beaty brand known as Veralab stands out with its media presence compared to all the other competitors. According to me, their email and influencer marketing campaigns set them apart. I am personally subscribed to their newsletter, as I find it relatable, compelling, useful, as they always provide interesting beaty hacks, and never pushy. I always find it pleasant to receive their emails, as it seems interacting wit an old friend. Regarding the influencer marketing campaign, the company has created a huge network of relationships with the most famous influencers in Italy, beginning a real friendship bond with them. The company in collaboration with those influencers has been able to create a trustworthy and interactive marketing campaign on Instagram and TikTok, which customer will hardly forget. All the influencers were perfectly informed about the products, and they only sponsored the products they were really able to use according to their skin type or beauty routine.