I ensure my reviews are impactful by focusing on functional results rather than hype. I prefer "low-fi," authentic content—like showing a quick "before and after" of my hands during a busy week of races and club meetings. By highlighting practical details, such as how the oil absorbs quickly without making my laptop greasy, I provide a genuine recommendation that feels like a helpful tip from a peer rather than an ad.

My favorite is definitely Vita Coco Pressed. I’m constantly moving between club meetings and races, so I’m usually looking for something more substantial than plain water but not as heavy as a meal. I incorporate it into my routine as my 'transition' drink. It’s basically my daily hack for staying hydrated while balancing a packed schedule.

I plan to integrate Vita Coco into my campus life by focusing on the moments when hydration matters, especially in the clubs and races I’m already part of. Instead of forced promotions, I’ll bring chilled cases to my club meetings and set up informal recovery stations at the finish lines of campus races to get the product directly into the hands of people who need it. My social content will follow this same 'real-life' approach: using Instagram Stories for quick, authentic clips of me grabbing a drink between classes, and TikTok/Reels to show how I stay energized during a packed day of events. By showing Vita Coco as my go-to for everything from a 6:00 AM run to a late-night study session, I can build genuine hype without it feeling like a sales pitch.