this is my past case study we created "Leveraging Artificial Intelligence for Improved Stroke Diagnosis, Treatment, and Rehabilitation: An Analytical Review​" The study reviewed cutting-edge AI applications, including machine learning algorithms, neural networks, and predictive analytics, applied across three critical areas:Stroke Diagnosis: Evaluated AI’s role in improving the accuracy and speed of imaging techniques such as CT and MRI scans.Treatment Planning: Investigated AI-driven decision support systems for personalized treatment recommendations, targeting therapies based on patient-specific factors.Rehabilitation: Analyzed the impact of AI-powered tools like virtual reality and robotic systems on enhancing patient engagement and recovery during post-stroke rehabilitation.

I start by understanding the audience—what they care about, their struggles, and what excites them. Then, I look at trends, keywords, and competitors to find relevant ideas, while mixing in evergreen and trending topics that match their interests and the brand’s goals.

Idea: The "Uber Slam Dunk Challenge"Uber could set up a basketball-themed activation on campus to engage students during March Madness. Here's how it works:Interactive Basketball Hoop Station: Set up a hoop with different difficulty levels, where students can attempt shots to win Uber discounts or ride credits. For example:Free throw: 10% off your next ride.Three-pointer: 20% off.Half-court shot: A free ride or Uber Eats voucher."Ride Like a Champ" Tournament: Host a mini basketball free-throw or three-point competition, with Uber-branded merch (t-shirts, hats, or water bottles) as prizes. The grand prize? A semester-long Uber ride pass or gift card for the winner.Photo and Social Media Challenge: Set up a fun, March Madness-themed photo booth featuring Uber's branding, basketball props, and a "Ride to the Final Four" backdrop. Students can post their pictures with the hashtag #UberMadness for a chance to win bigger prizes, like Uber gift cards or event tickets.Pop-Up Uber Lounge: Create a cozy area near the activation where students can recharge (with phone charging stations) and refuel (with snacks provided via Uber Eats). Include live game screenings to keep the March Madness spirit alive.Exclusive Uber Promo Codes: During the event, distribute promo cards with basketball-related codes (e.g., “SLAMDUNK10”) for students to use during March Madness.This activation would tie Uber’s services to the excitement of the season while providing value, entertainment, and memorable moments for students.