Interview Questions
Yaya Chang Art
Social Media Coordinator

How would you engage audiences for art?
I would engage audiences for art by making it interactive and relatable. Instead of just posting a painting or design, I’d show the process behind it — the messy desk, the inspiration, the little details. I’d also ask the audience questions like ‘what mood does this give you?’ or run polls so they feel involved. Storytelling is key: every artwork has an emotion or story, and if you share that in a short, authentic way (like through a TikTok voiceover or Instagram Reel), people connect on a deeper level. Finally, I’d use trends creatively — for example, pairing an art reveal with a trending sound — so it’s both discoverable and unique.
Yaya Chang Art
Social Media Coordinator

Can you provide an example of a successful social media campaign you've managed in the past?
I don’t have a lot of formal experience yet, but I do have some videos I’ve been in and ones I’ve helped create. I’d be happy to share them so you can get a sense of my style and creativity. Here:
https://www.instagram.com/reel/DHBKofpodI0/?utm_source=ig_web_copy_link&igsh=MWVrb3JsMmtjMGk4MA==
https://www.instagram.com/reel/DD9xXtVo82v/?utm_source=ig_web_copy_link&igsh=bW52MDVmaG44OHU0
Yaya Chang Art
Social Media Coordinator

How do you stay updated with the latest social media trends and algorithm changes?
I stay updated with social media trends by using the platforms daily, but also analyzing them. For example, on TikTok when the ‘NPC live trend’ started blowing up, I noticed it wasn’t just about the funny lines — it was about the repetitive hook that made people stay longer. I adapted that idea by thinking how I could apply repetition and humor into lifestyle content. On Instagram, I saw how ‘photo dumps’ went viral, but instead of random photos, I’d turn it into a weekly routine dump — mixing aesthetic shots with something funny. I also follow accounts like Later and Social Media Today to catch algorithm updates, like Instagram pushing Reels over photos, so I shift my focus to video content first. This way, I’m not just watching trends, I’m testing and applying them.