For lifestyle fragrance brands like Candle Warmers Etc., the best-performing content is usually the kind that sells a feeling, not a product because people can’t smell through a screen, so they buy the mood, routine, and aesthetic instead.

As Marjourie Lopez, I would make home fragrance feel really personal and tied to my everyday life in my Palm Springs home, like something that naturally fits into my routine instead of feeling like a product I’m promoting. I would show how different scents match different moments in my day, like lighting a candle in the morning when the sunlight starts coming through my space or using a diffuser at night when I’m winding down after being outside in the heat.

very comfortable!