Yes, I am experienced with creating and posting videos on social media. My preferred channel of social media is TikTok and Instagram; the reason for why they are my preferred channel is because they allow you to grow and build a community, as well as let your creativity shine through.

Authenticity to me means that you are putting your true self and core values out there with your self expression and interaction with others. No matter what pressures or outside opinions are on you, you stick with your true personality and core values and don’t act otherwise to fit other peoples norms.

A way that you can create FOMO is by showing that other people are using and/or benefiting from a product that is being presented. When you use this strategy the product then becomes what is called the ‘social norm’. This will lead the target audience/shoppers to wonder what experience they're missing out on if they don't try it as well. Hence creating the FOMO to cause gravitation to one's brand/product. There are many different ways that you can social proof, but some of the ones that stand out are; photos and testimonials, reviews, branding awareness, being responsive to your audience, and also working with micro influencers and credible sources.