One of the major issues facing students across the world is health. This means mental health, physical health, gut health, relationship health, health of our planet, etc. Plant Botanical can help improve all of these. I think that awareness of Plant Botanical can be brought to my campus community by introducing its affect on health in comparison to what is currently on the market. Many students consume alcoholic beverages full of preservatives, added sugars, artificial dyes, and unnecessary chemicals. I think that my campus needs Plant Botanical vodka and seltzers as a way to promote healthier choices when it comes to alcohol consumption. The use of real fruit and botanicals in your drinks can be used to promote this lifestyle. Given that the University of Wisconsin is known as a bar town, I think that finding ways to promote brand awareness at pregame parties before the bars can build awareness and ensure that students are starting their nights with a smart choice of alcohol. Additionally, a smarter drink choice, when consumed responsibly, can lead to healthier relationship formations throughout the night, as well as better health the next morning without the after affects of most other alcohol brands.