I prefer TikTok for product promotion because it allows content to feel authentic, fast-paced, and trend-driven. The platform makes it easy to reach new audiences organically through the For You page, even without a large following. TikTok is perfect for showing real-life use, first impressions, and honest reactions, which builds trust and makes products feel more relatable. It also encourages creativity and storytelling, helping brands connect with consumers in a way that feels natural rather than overly promotional.

I’d create content that stands out by making the brand feel human, relatable, and trend-aware instead of overly polished or salesy. I focus on storytelling first—showing the product in real moments like busy mornings, workouts, study days, or getting ready with friends—so it feels natural in someone’s feed. I’d lean into trending formats and sounds, but add my own aesthetic and personality to keep it original. Mixing quick hooks, authentic reactions, and interactive elements like polls or questions helps stop the scroll and makes people want to engage rather than just watch.

I do not have brand-affiliated experience, but I have personally reviewed products on my Tiktok.