Starting the video off with the product in immediate view, and saying something engaging, telling a story that is centered around the product, or potentially the hook. I work with executives who can read quickly inauthenticity, so I do my best to stay true to that in my content.

I started making tiktoks because I'm in the phase of life where I am completely okay sharing who I am and wanting to produce fun, authentic and engaging content. My community is already growing and I'm making girl friends who are also posting beauty products! I think at the end of the day I realize the videos that are very scripted and they aren't fun to watch. So I've been thinking a lot about how my content can be relatable (something happening in my life that resonates with people) and also showcasing the products that I use in them without sounding like I'm just trying to sell it. I've used pacific products before and I wouldn't sign up for a brand promotion unless I did my research. These products work and I happen to be in the market for a new shampoo and conditioner :) I just go with what feels right, and act as if I'm talking to my best friends.

Going out to a christmas holiday restaurant with my class mates and friends to celebrate end of semester! Seeing everyone wearing holiday sweaters :)