Northwestern University is on the quarter system and the last week of classes is June 8th for the spring quarter!

Instagram @marisolvcristina, and @northwesternPHA

I would engage my campus community by combining high-visibility events with more personal, community-based touchpoints to build excitement around OUAI. As a VP within Fraternity & Sorority Life at Northwestern, I’d leverage Greek life networks to introduce products through chapter meetings, wellness events, and Greek Week programming—spaces where peer recommendations feel authentic and trusted. On a broader campus level, I’d focus on interactive, experience-driven activations. For example, I’d host “self-care pop-ups” at high-traffic spots like Norris or the Lakefill, where students can sample OUAI products, learn quick haircare routines, and take part in giveaways. Events like Dillo Day would be ideal for larger-scale engagement, with a branded booth that combines sampling, photo opportunities, and social media interaction to create buzz. I’d also amplify engagement through social content—featuring real students using OUAI in their daily routines (post-workout, getting ready for events, etc.) to make the brand feel relevant and aspirational. By combining large campus events, Greek life networks, and relatable digital storytelling, I’d build both excitement and consistent visibility for OUAI.