One way to activate on social media to build brand awareness and community behind FrutaPOP is to create engaging content that aligns with the brand's values and resonates with its target audience. Here are some specific tactics that could be effective: Leverage User-Generated Content: Encourage customers to share their own photos or videos of enjoying FrutaPOP products and tag the brand in their posts. This can help to showcase the brand's products in real-life settings, and create a sense of community around the brand. Host Social Media Contests: Create social media contests that incentivize followers to engage with the brand by sharing their own photos or videos, or by tagging friends who may be interested in FrutaPOP products. This can help to generate buzz and attract new followers to the brand's social media channels. Collaborate with Influencers: Partner with social media influencers who align with FrutaPOP's values and target audience to create sponsored posts that promote the brand's products. This can help to reach new audiences and build credibility for the brand. Showcase Behind-the-Scenes Content: Share behind-the-scenes photos or videos that showcase the people and processes behind FrutaPOP's products. This can help to build a sense of authenticity and transparency, and create a stronger connection with followers.

One way to build a personal connection with Stratosphere41 partners, retailers, and prospective studios is to prioritize face-to-face interactions whenever possible. This could involve scheduling regular in-person meetings or visits to partners' offices or retail locations, attending industry conferences or events where these partners are also present, or hosting exclusive events specifically for these partners. During these interactions, it's important to actively listen to partners' needs and concerns, and to demonstrate a genuine interest in their success. Asking thoughtful questions and taking notes can help to build rapport and show partners that you value their input. It's also important to follow up after these interactions with personalized emails or messages to further reinforce the personal connection. Another approach could be to send personalized gifts or handwritten notes to partners on special occasions, such as holidays or to celebrate a new partnership or milestone. These small gestures can help to demonstrate appreciation and build a stronger personal connection. Overall, building personal connections requires a genuine effort to understand partners' needs and priorities, as well as a willingness to invest time and resources in developing those relationships over time.

At UNC-Chapel Hill, I am a part of Kenan Flaglers only business society, Scale and Coin. At Scale and Coin, I went through a semester-long professional development course. This included industry presentations, sales pitches, and even interviews. I am also an Exercise and Sports Science double major in which I have to take Health science classes.