I attend the University of Alabama, and one of the biggest communities I’m involved in on campus is my sorority, Alpha Phi. Greek life is a huge part of campus culture here, so sorority houses and chapter events would be a great place to introduce IQ Pouches. Distributing samples during chapter meetings, study nights, or philanthropy events would allow a lot of students to try them in a social and organic environment. Beyond my sorority, some of the best places to promote IQ Pouches would be high-traffic areas like the Ferguson Student Center, the libraries during midterms and finals week, and outside the business school where students are constantly on the go and looking for convenient snacks.

I most often use TikTok and Instagram to engage with my peers. Both platforms are where college students spend a large portion of their time, and they’re especially effective for sharing quick, relatable content. TikTok is great for short-form videos that can go viral quickly and introduce people to new brands in a fun, authentic way, while Instagram is ideal for stories, reels, and polls that encourage direct interaction and conversation. Together, they allow me to reach a wide audience and create content that feels natural and engaging for students on campus.

If I were promoting IQ Bar on campus at the University of Alabama, I’d focus on making it feel like the go-to snack for busy, high-performing students. First, I’d lean into high-traffic campus moments. Setting up sampling tables outside the business school, the library during midterms, and near the student rec center would get the product directly into students’ hands when they’re looking for a quick, healthy snack. A “Fuel Your Brain for Finals” pop-up with free IQ Bars and quick trivia or giveaways would make it memorable. Second, I’d use student influencers and organizations. With my background running a social media account with over 50k followers and being involved in Greek life, I’d partner with sororities, fitness clubs, and study groups to share the product. For example, providing IQ Bars for chapter study nights or philanthropy events would introduce the brand naturally in spaces where students already gather.