believe Skinny Mixes can easily become a part of our daily routines and community moments. As an avid CorePower Yoga and SoulCycle goer, I know firsthand that people in those wellness spaces are always looking for low-calorie, flavorful drink options—Skinny Mixes would be a hit at post-class pop-ups or hydration stations. As a student at UT Austin, I’d love to host early morning campus pop-ups offering coffee and Skinny Mix blends to students on the go. It’s a great way to start the day while introducing a healthier, more exciting alternative to traditional syrups. I also help organize major events for LEBA (Latin Economics and Business Association), including tailgates with over 1,000 attendees. Incorporating Skinny Mixes into the drink options at these events would not only increase brand exposure but also appeal to students who are mindful of their calorie intake. Skinny Mixes has the potential to fit seamlessly into wellness spaces, college life, and cultural events—and I’d be excited to help make that happen!

I was a brand ambassador for Home From College, where I focused on increasing brand visibility and engagement through campus events. I organized and led several on-campus activations that boosted awareness and encouraged student participation. These events included tabling, giveaways, and peer-to-peer outreach, which significantly increased campus reach and student sign-ups for the platform.

I would use social media to promote Skinny Mixes by uploading different recipes using trending tiktok sounds. This will make people want to try skinny mixes. I am thinking of a cath phrase that includes mentioning drinking your fav drinks while staying in shape. I’d also create before-and-after recipe transformations, such as turning a 300-calorie drink into a 30-calorie Skinny Mixes version. Collaborating with local influencers would help increase reach and trust in the community.