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Mariel

Course &amp; Learning Highlights: &nbsp;
 
Writing for Digital Platforms: Considered the relationship between written language and new media technologies. Engaged critically and creatively with various digital tools and environments as a way to evolve skills for writing, interfacing, collaborating, and producing content across a range of platforms. &nbsp;
 
Digital Marketing Fundamentals: Explored the best practices of strategic digital marketing communications campaigns. Course components included campaign planning, audience research, social media marketing, digital advertising, content management, and data analytics across multiple platforms. &nbsp;&nbsp;
 
Digital Creativity: Explored both recent and historical pieces of art in the business and creative media industries. This course increased inspiration and innovation when formulating a creative idea into a business plan. &nbsp;
 
Political Economy of Media: Learned the concepts surrounding the study of contemporary media including corporate, public, and alternative media. Allowed students to analyze the intersectionality between power and wealth in society.

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Western University

media information and technoculture

Class of 2024

Toronto, ON, Canada

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