Personal Instagram and Tiktok: marieeblake

One content area of opportunity I would first implement a focus on staying relevant on Tiktok. By leveraging TikTok's unique format and features, I would focus on creating engaging and relevant content tailored to the brand's target audience. This could include creating TikTok-specific campaigns, challenges, or trends that align with the brand's values and resonate with Gen Z users. By prioritizing TikTok, the brand would have the opportunity to connect with a broader audience and potentially generate viral content, which could significantly increase brand awareness and engagement.

As an applicant for this role, I have relevant experience that makes me well-suited for the position. My previous experience includes working as a Marketing Consultant for the American Cancer Society as well as having a background in retail. During my time at the American Cancer Society, I actively contributed to social media marketing efforts by utilizing my skills in graphic design and photography. I created visually appealing and engaging content, including graphics, to support various campaigns and initiatives. By leveraging my creativity and knowledge of social media platforms, I helped enhance the organization's online presence and effectively communicate its mission. Additionally, my experience working in retail provided me with valuable insights into customer behavior and analytics. While working in stores, I had the opportunity to analyze customer data, such as purchasing patterns and preferences, to identify trends and inform marketing strategies. This analytical approach allowed me to gain a deep understanding of customer insights and tailor marketing efforts to meet their needs effectively. Combining my experience in social media marketing, graphic design, photography, and customer analytics from both the American Cancer Society and retail, I am confident in my ability to contribute to the success of this role. I bring a comprehensive skill set, a passion for marketing, and a strong understanding of customer-centric strategies that will positively impact the objectives of this position.