Each month, I would share Vita Coco both on social and on campus by naturally integrating it into my daily routine as a nursing student. On social, I’d create TikTok and Instagram Reels like day-in-my-life, gym days, and study sessions, along with Instagram Stories featuring restocks, hydration reminders during long study nights, and post-workout moments—always keeping the content lifestyle-focused and authentic, including how Vita Coco reminds me of the Philippines. On campus, I’d activate through my nursing cohort, study groups, student clubs, wellness-related orgs, gym meetups, and campus events by bringing Vita Coco to study sessions, meetings, and exam weeks, creating organic peer-to-peer exposure in a genuine and relatable way.

My favorite Vita Coco product is the Original Coconut Water. It honestly reminds me so much of the Philippines—back home, you can buy coconut water almost anywhere. Here in the U.S., it’s not as easy to find, so I’m super thankful that Vita Coco makes it accessible. We always keep it stocked at home, and I drink it daily to stay hydrated. It feels like a little taste of home.