I would start by looking for TikTok and Instagram influencers, taking into account their audience demography, content type, and engagement percentage to make sure that they are suitable for SOMOS Foods' brand. Once I choose the right influencers, I would obtain their business email (usually in their bio) or reach out to them via direct message. In my outreach, I would present SOMOS Foods, explain why we're looking to partner with them, highlight what they stand to gain, and provide straightforward directions on how to get the product.

Three of the influencers I would like to seed are Caroline Manning, Mei Mei, and Emily Mariko. Caroline Manning's lifestyle and food content attract a young active demographic, so she would be a great influencer to use to promote SOMOS Foods naturally. Mei Mei has a playful and relatable tone to her content, and she makes food experiences fun and shareable. Emily Mariko, who got a following from viral food content, would put the brand in the limelight with her hygienic and elegant cooking style appealing to millions.

I prefer to follow lifestyle content creators, micro creators, and individuals with a fun, playful energy. I'm drawn to creators who have a mix of authenticity, humor, and great storytelling—like Alix Earle, Mei Mei, HA Sisters, and Jalin Siu. I love content that is real, entertaining, and motivational, whether it's fashion and beauty, vlogs about everyday life, or funny, no-holds-barred moments.