Yes!

One example of content I created that boosted engagement was for FigApp, and honestly it was one of my favorite projects because it felt meaningful. The app lets you scan the barcode of a food item and instantly tells you if it’s gluten-free, anti-inflammatory, or fits the dietary preferences you set when signing up. I made TikTok videos showing how simple it is to use — literally just scan and learn what’s in your food. The response was amazing. A lot of people connected with it, especially those who are gluten-free, managing PCOS, or just trying to follow an anti-inflammatory diet. It wasn’t just about showing an app, it was about sharing a tool that helps people take care of their health. And that’s why the engagement was so strong — people saw the real value for their own lives.

I’d explain AI automation as having a super-smart teammate who never gets tired and can handle repetitive tasks for you. Instead of spending hours sending emails, updating spreadsheets, or setting up marketing campaigns, you just tell the AI what you need, and it does the heavy lifting instantly. It’s kind of like ordering food through an app: you don’t need to know how the kitchen works — you just tap what you want, and it shows up. With AI automation, you type what you need done, and the AI makes it happen across your tools. It saves time, reduces stress, and lets people focus on the creative or strategic parts of their work instead of the boring, repetitive stuff.