To grow a brand’s Instagram following, I partnered with micro-influencers who shared our products with their followers and encouraged customers to post their own photos using a branded hashtag. Featuring user-generated content and maintaining a consistent posting schedule helped create a sense of community and increased engagement. This strategy boosted both followers and brand visibility.

To create engaging Instagram content for Liv Wanderlustly, I would focus on showcasing products in inspiring real-life settings that resonate with the brand’s audience. Encouraging user-generated content, such as customer photos, would foster a sense of community and authenticity. Partnering with influencers who align with the brand can help reach new audiences, while behind-the-scenes glimpses into the design process build trust and connection. Incorporating interactive elements like polls and questions engages followers and keeps them coming back. These strategies combined can create a vibrant and relatable Instagram presence that strengthens the brand’s identity.

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