My Portfolio
Interview Questions
Flings
Social Media Lead

Please share or link any past experience you have managing social content for brands.
This is the account I opened this week to promote the app Brainly.
https://www.tiktok.com/@studywithpaulis?lang=en
This is my personal Instagram, where I also often promote apps and brands
Flings
Social Media Lead

What social media strategies do you find most effective for brand awareness?
I think they are those that combine consistency, authenticity, and provide useful information. I focus on short-form video since it currently drives the highest reach across platforms. Trend-aligned content, clear storytelling, and catching visuals help capture attention quickly. Posting consistently, optimizing for SEO (keywords, captions, and hashtags), and repurposing content across platforms ensures broader visibility. Finally, I prioritize community engagement by responding to comments, creating interactive polls or questions, and encouraging user-generated content to build a strong and memorable brand presence.
Flings
Social Media Lead

How would you grow an engaged social community for a new food brand?
I would focus on creating content that feels authentic and shareable. I’d use short-form videos to highlight product benefits, taste, quality, and relatable food moments that spark conversation. Community engagement is a priority, like replying to comments, reposting user-generated content, and encouraging followers to share their own creations using a branded hashtag. I’d focus on creating a community in the food niche to build trust and reach new audiences. Consistency, trend-based content, and clear storytelling would help the brand develop a recognizable voice. I’d also use polls, Q&As, and giveaways to boost interaction and make followers feel part of the brand’s growth.



