One example of a successful social media campaign I managed was for the "Dogs with Donuts" event at UW-Madison, which aimed to increase student participation in a campus wellness initiative. The goal was to engage students in a fun, lighthearted way while promoting mental health resources available on campus. I created a campaign across Instagram featuring sneak peeks of the event, fun graphics, and countdown posts leading up to the day. I also worked with student influencers and campus organizations to share posts about their excitement for the event. To drive engagement, I organized a "share your dog photos" contest with a branded hashtag, encouraging students to post pictures of their dogs enjoying donuts or their favorite campus spots. On the day of the event, I posted live updates, behind-the-scenes content, and student testimonials, encouraging more attendees to show up. The campaign saw a significant increase in event turnout—around 30% more students attended than previous similar events—and a noticeable spike in social media engagement, with over 100 posts using our branded hashtag.

I would first identify influencers whose audiences align with Kamoti’s target demographic—college students who are active on social media and interested in unique products like green tea shots. I would prioritize building genuine relationships with influencers who resonate with Kamoti's brand values, emphasizing the benefits of the product in a fun and relatable way. I would then work closely with them to create engaging, authentic content that showcases Kamoti’s green tea shots in a way that feels natural and exciting to their followers. This could include tutorials, behind-the-scenes content, or "day in the life" posts featuring the product. Additionally, I would encourage the influencers to share their experiences and create user-generated content (UGC) through hashtags, challenges, or giveaways to increase visibility and drive engagement.

Yes, I live in Greenwich, CT, which is only a 45-minute train ride into the city!