To engage my campus community with the Tangle Teezer brand, I would hone in on planning both public and private events like gift drops and samplings. I would host on campus tabling events in high traffic areas at UT Austin to sample Tangle Teezer products and introduce the monthly SKU to a broad range of students, driving brand awareness and education through quick demos and QR codes to shop or learn more. At the same time, I would use my spirit organization, Texas Sweethearts, along with my connections in other student organizations, to plan smaller, more intimate gifting focused events where members can try products, learn which brush best fits their hair type, and create authentic content together. These private events would naturally feed into my 4 monthly content pieces and show real college students using and loving the products!

I'm involved in several clubs and organizations at UT Austin. I'm an active member and on the public relations committee for Texas Sweethearts, a women only spirit organization, it is similar to greek life but smaller and more diverse. Texas Sweethearts has over 150 members and hosts recruitment events in the fall and spring, as well as exclusive events for students and members throughout the school year. We host tailgates, weekly meetings, semi-formal/formals, date events, philanthropy events, sisterhood bonding activities, and mixers with other organizations on campus. As a part of the public relations committee I make and edit content for our socials. I'm also part of Hook'd Magazine, a beauty, fashion, and lifestyle publication, where I serve on the marketing committee and help create Instagram and TikTok content to promote the magazine. Lastly, I'm a member of the Texas American Marketing Association, where | help student organizations grow their social media presence by developing content strategies and planners. My involvement in a diverse set of organizations will help me spread Tangle Teezer to many different people at UT!

I had the pleasure of working with Tangle Teezer last semester during their on campus activation here at UT Austin! I was able to create promotional content and aid in spreading awareness about Tangle Teezer to my UT community! I also worked for other brands like Sundae Body, Hero Cosmetics, and Uber Eats where I hosted events, created content, and used my campus involvement to increase engagement for the brands.