Portfolio: https://www.tiktok.com/@mariahrosesalvato?is_from_webapp=1&sender_device=pc

Nutrition and fitness are a big part of my life because they support how I show up every day, especially with cheer, school, and a busy schedule. I focus on fueling my body in a balanced, realistic way rather than being restrictive, so I can feel energized, strong, and confident. Fitness isn’t just about workouts for me; it’s also about recovery, consistency, and listening to my body. I share that mindset with my audience by showing habits that are sustainable and approachable, which is why wellness and fitness brands feel like a natural fit for my content and lifestyle.

I’m still early in my creator journey, but I’ve had success creating UGC-style content for brands where the focus was on authenticity and real-life use rather than polished ads. For example, I’ve created lifestyle try-on and routine videos that felt organic to my day-to-day life, and those performed well because they blended naturally into my content instead of feeling promotional. I’ve also worked on gifted collaborations and affiliate partnerships where brands reused my videos as ads or reposted them because they felt genuine and relatable.

I stay current by actually being really active on the platforms themselves. I pay attention to what’s popping up on my For You page, what sounds and formats keep repeating, and how creators in my niche are switching up their content. Between watching platform updates, creator newsletters, and learning from what’s working on my own account, I’m able to adapt quickly while still keeping my content authentic.