I believe that you should use the algorithm to your advantage, by posting reels on trading sounds that are fast passed with an introduction that catches the persons attention such as a person that says "do you want to make money fast as a lazy college student?" and similar slogans. After hat it should show case a quick and small fraction of the web site and advertise the companies that are hiring. Also the usage of appropriate hashtags and the consistency of wich the uploads happen will define the success and popularity of the programm. Collaborations with influencer that are college student such as Maya Beatriz could also boost the publicity