There are obviously numerous paid promotional strategies to use to boost videos and grow viewer-base. However, I have found that the most successful (and free) ways to grow your social media audience is to use relevant hashtags and connect to relevant events going on. An example of these hashtags include things like #clearskin, #fallvibes #autumnfits, etc. Also, knowing your audience is extremely important because you can cater your content to what you know they want to see. In addition, consistency with posting and two-way interaction is key to gaining viewers. Replying to comments on your video and responding to DMs make your audience feel seen and valued, and they will be more likely to share your videos with their friends as well as continuously support your page.

I would make my best efforts to empower student voices and connect their opinions and passions with the brand's values to try and make them feel seen and valued. Furthermore, I'd use experience-based engagement to create memorable experiences and make a direct positive impact on a student's day. I also would consistently represent myself, as a promoter, well and in respect to the company I'm promoting while encouraging students to share how the brand has positively impacted them in their lives.