content idea to drive sign-ups:

do a mini series: email anxiety fixes in 15 seconds “don’t say this -> say this instead” for job follow ups, emailing a professor, saying no, etc. end with .. “we’re building an app that makes this way easier… waitlist’s in bio.”

why?: if people feel understood, they’ll want to try it.

for tiktok growth, i’d lead with community + curiosity instead of “here’s a new email app.” people don’t care about features first they care about the feeling of being understood. i’d build content around modern email pain points: unread anxiety… ghosted emails… overthinking the perfect reply… inbox chaos. make people feel seen before we even introduce the product.

i’d make it feel like a little mini vlog take them with me to target, do a quick “come cookie shopping with me,” show the countdown box like it’s a surprise reveal, and then film the cookie baking with close-ups, cozy vibes, and my real reaction when I try it. just keeping it fun, warm, and super “holiday core” so people feel like they’re baking with me.