I truly think Zara could improve when it comes to its online platforms. For starters, their online store lacks order since it does not provide the possibility of filtering your searches, such as: sorting by price range, size, category of clothing, color, etc. To say the least, it is not user-friendly and could use an update by implementing all of the things previously stated and refining its online platforms. Starting off with Instagram, they showcase both their kids’ clothing line as well as the women’s and men’s clothing line all on the same account. This makes for unorganized posts which does not only drive potential followers away but it also does not appeal to niche audiences. Unlike most brands, Zara does not exploit their already present resources. They have the opportunity of linking their featured clothing items to their ‘Instagram shop’, facilitating purchases for shoppers, and helping create wishlists that shoppers use when purchasing items. They also don’t utilize their TikTok platform in an efficient manner. They feature clothing in their videos but usually never tag the clothing item in their videos, thus diminishing potential sales. They could also create ‘category folders’ within their TikTok account, but have also failed to do so. Zara is already a very successful brand, but I truly belive there is still so much potential to be unlocked when it comes to their online platforms.