It has a great, consistent integration of the product as well as the links necessary for viewers to get access on where to purchase the product. However, I think the visual branding can be polished a little more in terms of the Instagram carrousel posts by choosing one to four colours to create a sense of visual cohesiveness. In addition, the use of more reels would be a great opportunity to increase connection and establish more of a relationship with the target audience. These changes are to ultimately increase credibility and appeal to the target audience’s pathos and increase sales.

Duolingo and Taylor Swift. Duolingo has been able to reach a wide audience due to their social media approach so much so that even casual Millennial and Gen Z users (who don’t use social media apps often) are still aware of who Duolingo is and their social media presence. Taylor Swift because her company has build a solid relationship with the fanbase and consumers so much so that they themselves distribute the social media content that the company shares themselves, tripling the company’s reach. 

By using the various social media apps, and seeing what other people in the targeted demographic are interacting with and watching .