I'm from the Philippines and the best creator to introduce smash kitchen into my country would be abi marquez. She is known as the "Lumpia Queen," Abi has a massive following for her high-energy, satisfying food transitions and "ASMR" style cooking. Smash Kitchen is all about that "crunch" and "smash" technique. Abi’s style of showcasing textures and her playful, experimental personality would make a Smash Kitchen look incredibly viral and crave-able to a Filipino and global audience.

When talking about DM's always be strategic about it. First and foremost move away from mass-copying messages that sounds like sales pitch and towards relationship building instead. Engage with creator first before dming them so they're already familiar even before we land in their dms. Relate to their current content so they feel "seen" as someone who we specifically choose rather than "another creator" for the product.

In social media engagement the goal is always to sound like a human, not an AI/Spam specially in today's generation.

Example 1: A follower tags the brand in a photo of their messy family backyard BBQ.

Engage in a way of asking a question to encourage further engagement and shows that the brand values the "experience" of the meal just as much as the food itself.

Example: This is the kind of weekend no one ever wants to miss. Specially when you use Smash product, those adds the flavors! Who’s the designated grill master? 👨‍🍳

Example 2: A trending post asks, "Is it even a burger if there’s no pickles?"

Engage as be playful because it takes a lighthearted stand, and uses a call-to-action (CTA) to get the brand’s own followers talking in the replies.

Example: We don't want to start a fight, but 🥒 is mandatory. It's always the crunch, what's the verdict team smash? 👇