Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Content that builds a brand is about long-term connection. It focuses on identity, values, and lifestyle and content that drives a purchase is more direct and action-oriented.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
It would show a simple daily routine (workout + how to take the supplement), quick clips of meals, and a real person documenting their progress across the week, ending with visible results
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
To increase engagement for a new supplement brand on social media, focus on content, trust, and interaction: create valuable and relatable content: share fitness tips, before/after results, short workout videos, and simple nutrition advice. Make it easy to understand and visually attractive.


