My Portfolio
Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your approach to improving content based on feedback or analytics?
i like to delve into the analytics to be able to fully understand what is and isn't working. Why are people responding better to certain clips, is it the hook used, the captions, sounds? .
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

When you get a creative brief, how do you make it feel authentic?
I like to put myself in the target audience's shoes to try and understand how to best present the creative brief to them in a way that allows them to feel connected to it.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your process for coming up with hooks that stop people from scrolling?
I like to create either emotional, or POV hooks that allow you to connect to people on a personal level. "No one talks about ...." or "POV: Life is better after ....." etc.



