Dune Suncare
Social Media Manager
Please brainstorm one area of opportunity for Dune across all social channels.
Unmask Your Future Skin: An AR Filter that Plays with Time (and SPF)
Forget boring sunscreen ads, let's rewrite the wrinkles with an AR filter that's as fun as it is effective!
Dune Suncare
Social Media Manager
Please share one beauty brand that is killing their social strategy. Why?
From jewelry to lifestyle juggernaut, "Todo Moda" is an Argentinian brand that is crushing social media. Their rebrand wasn't just a facelift; it was a vibrant embrace of Gen-Z values like inclusivity and self-expression. Forget forced ads, their game is authentic: micro-influencers rocking bold looks, TikTok dances exploding with glitter. Their bold rebrand wasn't just a logo tweak; it was a declaration of inclusivity and Gen-Z authenticity, resonating deeply with diverse audiences. Todo Moda's feed isn't a sales pitch, it's a vibrant community 🇦🇷❤️🔥
What is your favorite commercial of all time?
For me, it was a Coca-Cola ad in my country, Argentina when we won the world cup. It started by showing tweets of fans, after we lost the match against Saudi Arabia, pouring their hearts out in support of the team. Then, in the final part, it delivered a powerful message: 'The magic of the unbelievable is that it's made by believing.' This was accompanied by emotional images of the Obelisco monument, flooded with fansunited in their unwavering spirit. So powerful🥹🇦🇷♥️