I negotiate by bringing the value of the collaboration up in other ways. It could be offering the potential for a long term partnership, more products, etc. Also just genuinely connecting to them and being very nice works too!

Engagement! Creators with an engaged community have more potential for vitality and influence.

I’d start by defining the goal—whether it’s brand awareness, conversions, or community growth. Since we want virality, I’d prioritize engagement and shareability over just reach. Next, I’d look for micro-influencers (10k–100k followers) and viral UGC creators who consistently get high engagement. Instead of big names, I’d focus on those who create trending content in your niche. I’d use platforms like TikTok, Instagram, and Twitter to find them, checking their past videos for viral potential. For budget allocation, I’d divide the $2000 among 4–6 creators, paying $200–$500 per post, depending on their reach. If possible, I’d negotiate for bonus content (like reposting on their Stories). To boost the chances of virality, I’d focus on content hooks that spark emotion—humor, controversy, or relatable struggles. I’d also time the campaign around trending sounds, formats, or cultural moments. Finally, I’d repurpose the best-performing content across the brand’s own pages for maximum impact.