M

Maria

I just graduated with a marketing degree from the University of Arizona! I am outgoing, hardworking, and excited to enter the work force!

I just graduated with a marketing degree from the University of Arizona! I am outgoing, hardworking, and excited to enter the work force!

About Me

University of Arizona

Class of 2023

Phoenix, AZ, USA

Interests

Social media
Fashion design
Live streaming

Interview Questions

Plein Air Social

Content Strategist/Creator

Plein Air Social Profile Image

After doing some research on the PLEIN AIR SOCIAL brand, what is one content idea you have for the Tiktok page? How will you make that content idea stand out?

After doing some research on the brand, an idea for TikTok content is posting videos that ask for a response from followers. In order to build more of a community, the TikTok needs to have the followers participate in conversations. This could include asking followers their favorite outdoor activities, places to explore, etc. Creating more of a community and a conversation between the brand and the followers will get followers more excited about the Plen Air Social content.

Root

UGC Content Committee

Root Profile Image

Please share a direct link to your TikTok account and any past content experience relevant to this role.

https://www.tiktok.com/@marialatorra1 I am also currently in the process of creating content for the brand Urban Decay!!

Root

UGC Content Committee

Root Profile Image

What's one snack brand that is killing their social strategy? Why?

Doritos is doing great with their social strategy, specifically on TikTok! They have a lot of humorous content, such as people wearing a Dorito chip costume. They also post creative recipes that can be made with Dorito's. The brand comes off as lighthearted and fun on their TikTok page, which is fitting for the brand as Dorito's are a fun snack. They have high engagement numbers, with a total of 906.7k followers and 2.8m likes.

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