Interview Questions
Unwell
Content Creator for Drink Unwell

Share 2–3 creators or brands whose content style you love and why.
Kaitlyn Johnson because she seems authentically herself in a wholesome way. Katie Fang who also seems to be authentically herself while promoting life in her twenties.
Unwell
Content Creator for Drink Unwell

What types of TikTok content do you think perform best for beverage brands right now?
I think beverage brands perform best with lifestyle-driven TikToks like morning routines, wellness content, day-in-the-life vlogs, GRWMs, relatable storytelling, and aesthetic “little moments” content that naturally incorporates the drink instead of feeling overly promotional.
Unwell
Content Creator for Drink Unwell

What makes lifestyle content feel authentic and engaging to you?
Authentic lifestyle content feels natural, relatable, and personal rather than overly scripted. I think people connect most with real routines, honest experiences, and content that feels like a genuine part of someone’s everyday life.







