For my organization's annual charity gala, I implemented a successful three-phase promotion strategy. I started with a teaser campaign two weeks out using a cryptic hashtag to build curiosity. One week out, I launched a multi-channel push, including a social media blitz with a promo video and countdown, cross-promotions with other campus organizations, and physical flyers. In the final 48 hours, a final push created urgency with "last chance" reminders. This resulted in selling out all tickets 24 hours in advance, a 30% increase in attendance from the previous year, and significant social media engagement.

To create engaging social media content for Saint James Tea, especially for USC and UCLA Panhellenic, I'd focus on lifestyle and aspiration (study breaks, campus adventures, wellness), leveraging UGC and community (contests, reposts, influencer collaborations), sensory appeal (flavor spotlights, simple recipes), and interactive formats (polls, AMAs, Reels/TikToks). Content would be tailored for Panhellenic by integrating with sorority events and using localized campus references, making the tea a seamless part of student life.

To host DoorList events, I would approach a diverse range of campus organizations: Fraternities/Sororities for broad reach, Student Government/Activities Boards for official integration, Academic/Professional Clubs for networking events, Cultural/Identity-Based Organizations for inclusivity, Sports Clubs for social gatherings, Performing Arts Groups for showcases, and Volunteer Organizations for fundraisers. This strategy ensures DoorList integrates deeply into campus life, catering to varied interests and event types.