There are a lot of them, but here is the most interesting and effective: 1) Influencer Partnerships. Collaborations can help to raise awareness about brand and let your target audience raise the urge to buy immediately the product(because your gonna show them the product and then create 6 touches with the audience and wont let them buy it till the official launch) 2) Limited Editions. We can create limited edition collections or seasonal releases to create a sense of urgency and exclusivity. This might encourage customers to purchase product(candles) before they are no longer available. 3) Native advertising. This will allow customers to think that they made this choice on their own and wanted to purchase the product on their own, while this is just one of the advertising formats

Bloom Nutrition. They created a great community in TikTok with influencers help, hence people with a certain amount of subs shared they opinion about these supplements and people starting to want them even more. Goop -- they created an informational occasion with their candles, so that raised recognition and awareness about brand. Technically this was a free ad, which is nice job of marketing team (but with certain opportunity costs obviously)