I love Aquaphor because of the versatility of the product. Whether I need moisturizer for my body, a quick healing method for a burn or blister, or an eyelash and eyebrow serum on a no makeup day - I always am reaching for a tube or stick of Aquaphor. I love the product so much that I keep a bottle (or tube) stocked in every purse I own, and in every nook and cranny of my car, bedroom, and backpacks... the list goes on and on. Aquaphor is a brand that I trust. There are very few products in my life that leave those around me reaching their index fingers out to use some as well, with no questions asked.

https://www.tiktok.com/@maggiebee16?is_from_webapp=1&sender_device=pc

In order to initiate buzz and in turn, provoke friends to enter the Aquaphor sweepstakes, I would create two videos. First, I would do a mini campaign called "Hydrate in Harmony," showcasing the community that exists around those who use Aquaphor products. In the video, I would show clips of my friends always reaching for the bottle of Aquaphor when it gets taken out, and myself asking if anyone needs some. The video would not only inspire hype around the products, but also have themes of girlhood and community around it. The next video would video showcases all the ways Aquaphor products are incorporated into my everyday life. An example of this would be a "day in the life" style video, going about my day and utilizing various products in a multitude of ways. For example, use it as lip balm in the morning, to help a cut in the afternoon, and on eyelashes and as a night mask in the evening. This style of video would present the versatility that Aquaphor products have, and push the bounds of what the product can be used for.