One of the most successful integrated marketing campaigns I contributed to was during my time as a Social Media Intern at the Lisska Center for Scholarly Engagement. The goal was to boost attendance and visibility for a series of academic events. Working closely with the internal marketing team, I developed a cross-platform strategy that combined visually engaging Instagram posts, student-led TikTok content, and targeted email newsletters. We created a unified visual theme for the events, coordinated content rollout timelines, and used analytics tools to monitor performance in real-time. I was responsible for producing multimedia content, short videos, reels, and graphics, that aligned with our messaging and highlighted the student impact of these programs. By iterating based on audience engagement and feedback, we saw a significant increase in attendance and a 40% rise in social media interactions during the campaign period.

I stay updated on current marketing trends by actively following industry leaders on platforms like LinkedIn and TikTok, subscribing to newsletters like Morning Brew and Marketing Brew, and regularly reading blogs from platforms like HubSpot and Later. I also stay engaged with creator communities to see what’s working in real time, especially when it comes to short-form video and social media strategy.

Yes, my TikTok follower count is verified on my H/FC profile.