Interview Questions
Pacifica Beauty
Pacifica Beauty Just Landed Somewhere New 👀 Be Part of the Launch!
What strategies would you use to generate buzz for a vegan beauty brand?
I engage my online community by sharing the brand’s vegan mission through short-form videos and visuals that feel personal and empowering. On TikTok and Instagram Stories, I would highlight what makes each product stand out from, clean ingredients, cruelty-free formulas, or skin-loving benefits all while weaving in storytelling that connects beauty to purpose. I use aesthetic product shots, quick tutorials, and voiceovers that speak to values, not just results, so every post builds trust and sparks curiosity.
Pacifica Beauty
Pacifica Beauty Just Landed Somewhere New 👀 Be Part of the Launch!
How do you engage an online community around a product launch?
I engage my online community by teasing launches with bold visuals and countdowns, hyping the mission behind the product, and by influencing ambassadors to share their own stories. During Wellness Society events, I create interactive moments such as photo ops and giveaways. I have found that this sparks organic sharing. Afterward, I amplify our members' content and highlights to maintain momentum and attract new customers.
KAR Creative
TikTok Content Creator – Wellness Brand
Share examples of previous ugc content youve created
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