Interview Questions
ScentMatch
Content Creator for ScentMatch

What social media platforms do you prefer for product promotion and why?
I prefer Instagram and TikTok because those are the platforms I am most active on and most comfortable with. I also think the product's target market will be found on those platforms; there is no point in posting somewhere the target market won't reach. Likewise, I also believe these platforms allow for the most creativity.
ScentMatch
Content Creator for ScentMatch

How would you create content that stands out for a retail brand?
You have to tailor the content to each social media platform to match the target market. Depending on the type of social media platform, I would follow the current trend. Most retail brands stay simple and don't follow the current social media trends. To differentiate, I would, however, add my own twist to the trend to incorporate different aspects of the brand into the trendy post. I would also keep the wording on the post to a minimum and have a creative caption. The content will be eye-catching and interactive.








