I’ve mostly promoted brands through content creation, making short videos and posts that show products in real, everyday situations that people can relate to. I’ve also worked on engaging audiences directly, whether it’s encouraging friends or followers to try something new, running small campaigns, or creating fun challenges that get people talking about the brand

I’d get the campus excited about the new seltzer by showing it in real, everyday student moments — like grabbing a drink between classes, chilling with friends, or hitting the gym. I’d also team up with student groups or clubs for fun tasting events and challenges, so people can try it, share it, and feel like it’s part of campus life