Yes, I can execute against firm timelines and follow a content brief. In my previous experience creating TikToks and Reels, I’ve worked with detailed briefs and strict deadlines, which taught me how to plan content, stay organized, and deliver on time without sacrificing creativity. I’m comfortable balancing structure with originality—making sure the content aligns with brand guidelines while still feeling authentic and engaging.

If I were having a bad mental health day, I’d make a simple, authentic video that shows that feeling without being overly negative something like a quiet POV shot of me sitting on my bed with the text overlay: ‘When your brain feels heavy and you don’t know where to start…’ Then I’d cut to a clip of me opening the app, writing out one small thought, and the text would say: ‘Step one: get it out of your head.’ I’d keep it minimal, use soft background music, and maybe a trending sound that matches the mood. The goal would be to make it feel real, relatable, and comforting, while naturally showing journaling as a small, doable step to feel better.

When I scroll TikTok, I stop for videos that hook me in the first two seconds with something relatable or surprising like a strong POV, a question I want answered, or a funny line. Quick pacing and strong visuals keep me watching, and I love when the content feels authentic rather than overly polished. If it tells a story or promises value—like a tip, hack, or an emotional payoff—I’m likely to watch it all the way through. Trends help, but originality and personality make me stay engaged.