1. If relevant, I consider whether the product actually helps/solve a problem I have. (ex. Could I replace 2 different tools with the new one? Does doing X take less steps/can I do X with more ease?) 2. I consider whether the product reflects and justifies the price tag. Do I feel like I am getting ripped off, like it is a steal, or that it is fairly priced? 3. If it were to break or if I were to lose it do I feel inclined to repurchase/replace it.