I’ve found that increasing follower engagement works best through a combination of creating authentic, relatable content, posting consistently, and encouraging interaction through polls, questions, and call-to-actions. Engaging directly with followers by responding to comments and messages, as well as collaborating with influencers or relevant accounts, also helps build a loyal and active community.

To grow a Twitter account for a new AI startup, I would start by clearly defining the brand voice and target audience. I’d focus on creating a mix of engaging content, including thought leadership posts, product updates, industry news, and educational threads that demonstrate expertise. Consistent posting, strategic use of hashtags, and engaging directly with followers and relevant accounts would help build a community. Additionally, collaborating with influencers in the AI and tech space and leveraging analytics to track performance and optimize content would ensure steady growth and meaningful engagement.

A successful content strategy I implemented was running the Westhampton Beach Hurricane weekly show, where I produced 20-minute episodes each week featuring interviews, segments, and coverage of current events. By carefully planning each episode to engage the audience and aligning content with the goals of the show, all material was approved by higher management and consistently exceeded expectations.