While I haven't yet created UGC for a beauty or retail brand specifically, I have produced lifestyle and product-focused content that follows the same principles. I focus on authentic storytelling, natural product integration, and a conversational style that feels genuine rather than scripted. My goal is always to make viewers feel like they're receiving a recommendation from a friend, which helps create trust and engagement.

For a quick-turnaround project, I would start by reviewing the brand guidelines and key messaging to make sure both videos align with Lanolips’ identity while still feeling authentic to my content style. For the "come with me" video, I would focus on a casual shopping experience, taking viewers along as I visit the retailer, browse the Lanolips range, and highlight the products that catch my attention. The content would feel natural and conversational, as if I were genuinely sharing a recommendation with my audience. For the "get ready with me" video, I would incorporate Lanolips into my everyday routine, showing exactly how I use the product and explaining why it fits naturally into my skincare or beauty habits. This approach helps build trust and demonstrates the product's benefits in a relatable way. While the concepts would be distinct, both videos would share a consistent tone: genuine, easygoing, and product-focused. I would ensure clear product visibility, natural storytelling, and authentic demonstrations so the content feels engaging, relatable, and aligned with both the brand and my personal style.

I stay up to date with TikTok trends by regularly exploring the For You Page, following trend-focused creators, and monitoring popular sounds, hashtags, and content formats. I’m also active in online creator communities where I exchange insights, learn about emerging trends, and stay informed about platform updates and best practices, allowing me to create relevant and engaging content.