To align with Black Rifle Coffee Company’s (BRCC) brand values and product appeal, I’d prioritize the following campus groups:

1. Student Veterans & ROTC Programs – BRCC’s military roots make this a natural fit for engagement through exclusive discounts, networking events, and coffee sponsorships.

2. Outdoor & Adventure Clubs – Hiking, hunting, and survivalist groups align with BRCC’s rugged, adventurous brand image.

3. Business & Entrepreneurship Organizations – Hosting leadership talks and startup networking events featuring veteran entrepreneurs could boost brand credibility.

4. Greek Life & Student Athletes – Fraternities, sororities, and sports teams frequently host early morning workouts and events, making them prime targets for caffeine-fueled sponsorships.

5. STEM & Engineering Clubs – Long hours in labs and study sessions mean high coffee consumption—perfect for introducing BRCC as their go-to energy boost.

Yes! One example is when I partnered with Nutpods as a brand ambassador. I created engaging content showcasing their dairy-free creamers, incorporating them into aesthetically pleasing morning coffee routines. By leveraging storytelling, high-quality visuals, and strategic use of hashtags, I increased engagement and drove traffic to Nutpods’ website. My content resonated with my audience, leading to an uptick in brand awareness and product interest.

Additionally, I’ve collaborated with Innisfree, Dove, and Rare Beauty, creating authentic content tailored to each brand’s messaging. These partnerships resulted in increased engagement, product inquiries, and sales conversions.

1. Campus Pop-Ups & Events – Offer free samples at high-traffic spots, host “Caffeine & Cram” study nights, and sponsor tailgates.

2. Social Media Challenges & Merch – Launch TikTok/Instagram trends, create relatable memes, and offer limited-edition campus merch.