In fashion and graphic design, I often find inspiration in old Hollywood and vintage architecture, films and makeup. I also love to contrast it with a more punk, Vivienne Westwood-vibe, something more edgy and shocking.

Currently, I would say my favorite fashion brands are Jacquemus and Mirror Palais. Other than loving the brand DNA & codes, their outstanding style and inspirations that resonate to me, I would say the thing I love about them is also the marketing strategy. It is not easy to establish yourself in fashion, especially couture, using just Instagram and moreover, difficult to keep that going after the peak onset of success. That is something I look up to and would like to learn more about.

1. Industry-specific social media & offline groups : Paris Fashion Week brings people from around the world and as a Marketing student I am exposed to various topics and groups of discussion of creators. Also, online forums on Behance, Dribbble, and other visual-creator websites, could even be something as basic as Tumblr if that's the aesthetic of the kind of creator we are going for (since they always have profiles on IG & Tiktok). 2. In-depth benchmark & market research : Conducting social media research. Going through various hashtags, and using my knowledge of SEO to find relevant content creators on TikTok and IG. As a Gen-Z member, we do consumer an extreme amount of media everyday and are savvy with how to find niche people of importance, and understand the algorithm. 3. YouTube : Organizing topic-oriented searches that lead to niche and mainstream content creators. For example, if we're looking for a beauty creator specializing in the 90s supermodel glam looks, I can process different searches looking for such tutorials and find creators who align with it.